So, web accessibility has been a big deal lately, and it’s about to get even more important when the requirements of the new European Accessibility Act kicks in. The EAA supposedly applies from June 28, 2025 – yeah, the date…
AI and Large Language Models (LLMs) have burst onto the scene in marketing departments across the world. We are already tired of hearing about AI but let’s kick-off with clarifying exactly what it is and what is an LLM. AI,…
UX and UI. What do they mean, and why should business owners care?
From our experience, lots of businesses don’t see the value of content marketing and don’t really want to invest in it. But they do want business leads and they can see the benefit of appearing in google search results. The…
Most people are horrified at the impact of war on children. We see desperate images of children caught up in wars, day-in-day-out. But what can you do personally? Inspiration has been working with a small team to develop a powerful…
Today, we’re diving deep into the world of Consent Mode for Google Analytics 4 (GA4) and Google Tag Manager (GTM). Already wishing someone would just do this for you? Click here. If you feel like this is something you can…
Did you hear about the latest Google gos? A recent leak spilled the beans on how God…sorry – Google actually ranks pages. Thanks to the sleuths at iPullRank, we now have some juicy details that are shaking up the SEO…
Open the Door to Inspiration In a business, sales are exciting. Content just doesn’t have the same whiff of success and fun about it, does it? Yet content marketing continues to be THE cornerstone strategy for businesses aiming to build…
We understand the pivotal role that SEO backlinks (links to your site from other sites) play in digital marketing. As a cornerstone of any successful SEO strategy, backlinks are essential for enhancing a website’s visibility and authority. In this article,…
Google Analytics 4 (GA4) marks a significant shift from its predecessor, Universal Analytics, in how it approaches data collection and analysis. At the heart of GA4’s functionality is “Events,” and they fundamentally redefine the way user interactions are tracked and…
It’s almost impossible to continue watching the slaughter of children in Gaza, isn’t it? I was horrified too at the invasion of the Ukraine and for the last 2 years I’ve witnessed some of the misery of that war with…
Inspiration is looking for a capable PPC Specialist, with proven agency experience. The company has been in business for almost 25 years, and we are a small, highly skilled team with many long-standing loyal clients, which are mainly B2B manufacturers,…
So, you’ve installed GA4, and now you’ve run some performance reports, and you’re looking at them with abject horror? Some stats look like they’ve radically dis-improved. So, you reach for last year’s stats, knowing you’ve done some great SEO work…
The European Union is putting their foot down! The European Commission’s recent designation of six tech giants as “gatekeepers” under the Digital Markets Act (DMA) promises significant benefits for consumers and smaller businesses availing of digital marketing services. This landmark…
We recently wrote about how every element of a website’s design plays a crucial role in capturing and retaining visitors. Today, we are going to elaborate on one of the most often underestimated aspects of design – colour. What is…
There’s a lot of noise out there on the internet so how can you cut through it – to connect with your audience? One approach that’s now emerging as beacon of connection, is visual storytelling. The idea is not just…
From a technical perspective – you want to keep your website both safe and bang-up-to-date. But what happens when changes happen that you weren’t aware were coming down the tracks? One of the queries we often get is “Should I…
Mobile Friendly Websites – the Low Down. It’s mad to think that there are 5.2 billion smartphone users in the world, and that there are probably more phones than people! So, it’s essential now to develop websites that work effectively…
Another day, another challenging change. When Google announced the planned introduction of GA4 and the switch from Universal Analytics – this was back before Covid – it just seemed like another hassle we’d put on the long finger while we…
Exciting news for any retailer with 10 or more employees who either hasn’t received this funding before or received it only once. The deadline is 3rd May 2023 and you can apply for up to 25k in funds (funded at…
We Want You! We want an experienced, enthusiastic, capable person to research, plan and implement technical Search Engine Optimisation activity for clients. plan and run tactical digital marketing activity for clients, including content marketing and social media marketing Applicants should…
Embedding videos from YouTube into a website is a popular way to highlight key products and services or showcase your best projects. Adding videos to your blog or news posts is also a fantastic idea to keep the audience engaged…
Recently we had a good scoot through a variety of reliable data sources, to analyse the state of eCommerce in Ireland over the course of last year. And we’ve compared our online shopping habits with those of our European neighbours.…
New Site, No Sh*te Web Development When you’re in the business of designing and building websites, you often hear new clients say that they’re embarrassed by their current site, and in recent years it’s made me cringe – our own…
First up – if this page title makes little sense to you – lets explain it. SEO is Search Engine Optimisation – the process used to help websites to be found easily in google for appropriate searches. CTR is…
Along with Solus, we are sponsoring print and campaign costs to raise funds for the Irish Red Cross Ukraine Appeal. You can contribute to the cause, and get one of these limited edition prints here. Buy Now This limited edition…
Do you run an eCommerce site? But struggling to make the most of your SEO? We have 23+ years’ experience in website design and development. Over the years, we’ve implemented numerous successful eCommerce sites and related SEO projects. We’ve also…
We were asked this question recently by a client. With an average 50% of cart abandonment rate in their Google Analytics data– this seemed like a high number. So we decided to do some digging. What is…
E-commerce is big business. And while there are different ways to win this game – SEO is without doubt one of the best ways to improve your performance – that means more (highly relevant) traffic and higher revenue. Before we…
Positioning on the first search results of any browser is not as simple as just having an active website or updated social media. Depending on the keyword, it’s an activity that requires strategic content creation & updating, a technically…
Visual elements are important in any content, social media or display marketing strategy, (among many others!). However, it is not always easy to get cheap or free quality images. But, not to worry. In this “Free tools series” post, you…
When you think about caching, what comes to mind? If your answer is “nothing” then this post is for you. If it seems like a scary, complex tech issue, then this post is for you too. Many businesses often overlook…
This client is a manufacturer of fresh food products and has a retail chain with 9 locations in Ireland. Inspiration was engaged by the client in mid-2018, with a view to partnering the business on their digital transformation journey over…
In our Last Free Tools Series post, we uncovered how to spy on your competitor’s Facebook and Instagram Ads. Today you will learn how to do the same for LinkedIn ads. Why Use LinkedIn Ads? LinkedIn is a…
Email is arguably the most common electronic communication medium in use today. But sometimes, if you are trying to send emails from your WordPress site, things can be problematic – especially where it’s an eCommerce site and you want…
Our first ever Free Tools Series starts today. First up is the Facebook Ad Library Tool. Let’s go. “Good artists copy. Great artists steal” Pablo Picasso. While we are not advocating to ‘copy or steal’ anything, you…
Sometimes a simple tweak can make all the difference. In a recent SEO case-study, we showed how small edits to content can make a big impact in terms of overall organic performance. In this post, we are going to…
Have a problem? If you suspect your site is slower than it should be, check out the tools at the end of this article to help ID whether this is the case or not. But bear in mind most tools…
The process of getting your products or services found in Google is called Search Engine Optimisation (SEO). And there’s many factors that influence where you appear in Google search results – it’s not a transparent or simple process. There’s stuff…
The Challenges We Face In recent years, mental health has become a major workplace focus. Andwith the increased levels of isolation, anxiety & loneliness caused by Covid-19, managing and supporting mental health at work has never been more critical. A…
As we adjust to the new reality of Brexit, we are beginning to see the impact it has on our everyday lives; this is particularly true when it comes to shopping online. And for online traders, it hasn’t been a…