Cathy

Joined: July 25, 2022
Articles: 111

Content Writing, Digital Marketing Strategy, SEO, Website Maintenance

GDPR, Data, and Consent

Today, we’re diving deep into the world of Consent Mode for Google Analytics 4 (GA4) and Google Tag Manager (GTM). Already wishing someone would just do this for you? Click here. If you feel like this is something you can…

Cathy
September 3, 2024

Content Writing

Blowing the lid off the Google Ranking Leak

Did you hear about the latest Google gos? A recent leak spilled the beans on how God…sorry – Google actually ranks pages. Thanks to the sleuths at iPullRank, we now have some juicy details that are shaking up the SEO…

Cathy
July 10, 2024

Content Writing

Content Marketing – Are We Boring Ye?

Open the Door to Inspiration In a business, sales are exciting. Content just doesn’t have the same whiff of success and fun about it, does it? Yet content marketing continues to be THE cornerstone strategy for businesses aiming to build…

Cathy
June 18, 2024

Content Writing, SEO

Your Website – Build Visibility with Backlinks

We understand the pivotal role that SEO backlinks (links to your site from other sites) play in digital marketing. As a cornerstone of any successful SEO strategy, backlinks are essential for enhancing a website’s visibility and authority. In this article,…

Cathy
May 30, 2024

Digital Marketing Strategy, Paid Ads, SEO

GA4 – An Eventful Development!

Google Analytics 4 (GA4) marks a significant shift from its predecessor, Universal Analytics, in how it approaches data collection and analysis. At the heart of GA4’s functionality is “Events,” and they fundamentally redefine the way user interactions are tracked and…

Cathy
March 21, 2024

Content Writing

Inspiration for Peace

It’s almost impossible to continue watching the slaughter of children in Gaza, isn’t it? I was horrified too at the invasion of the Ukraine and for the last 2 years I’ve witnessed some of the misery of that war with…

Cathy
May 30, 2024

Marketing, SEO, Strategy

PPC Specialist

Inspiration is looking for a capable PPC Specialist, with proven agency experience. The company has been in business for almost 25 years, and we are a small, highly skilled team with many long-standing loyal clients, which are mainly B2B manufacturers,…

Cathy
February 8, 2024

Marketing, SEO, Strategy

GA4 Stats – what the f#@%?

So, you’ve installed GA4, and now you’ve run some performance reports, and you’re looking at them with abject horror? Some stats look like they’ve radically dis-improved. So, you reach for last year’s stats, knowing you’ve done some great SEO work…

Cathy
October 11, 2023

Email Marketing, Marketing, Paid Ads, Strategy

The Digital Marketing Act and How You Can Benefit From It

The European Union is putting their foot down! The European Commission’s recent designation of six tech giants as “gatekeepers” under the Digital Markets Act (DMA) promises significant benefits for consumers and smaller businesses availing of digital marketing services. This landmark…

Cathy
October 9, 2023

Marketing, Web Development, Website Design

Colour Psychology in Marketing

We recently wrote about how every element of a website’s design plays a crucial role in capturing and retaining visitors. Today, we are going to elaborate on one of the most often underestimated aspects of design – colour. What is…

Cathy
September 20, 2023

Content Writing, Marketing, Strategy, Web Development, Website Design

Creating Connections Through Visual Storytelling

There’s a lot of noise out there on the internet so how can you cut through it – to connect with your audience? One approach that’s now emerging as beacon of connection, is visual storytelling. The idea is not just…

Cathy
September 20, 2023

Content Writing, Marketing, Web Development, Website Design, Website Maintenance

How Do Ye…. Stay on top of WordPress Updates? WP 6.3 hits the shelves.

From a technical perspective – you want to keep your website both safe and bang-up-to-date. But what happens when changes happen that you weren’t aware were coming down the tracks? One of the queries we often get is “Should I…

Cathy
August 30, 2023

Content Writing

Mobile-Friendly Web Design

Mobile Friendly Website Design – the Low Down. It’s mad to think that there are 5.2 billion smartphone users in the world, and that there are probably more phones than people! So, it’s essential now to develop websites that work…

Cathy
August 10, 2023

Marketing, SEO, Strategy

God, sorry Google, introduces Analytics 4

Another day, another challenging change. When Google announced the planned introduction of GA4 and the switch from Universal Analytics – this was back before Covid – it just seemed like another hassle we’d put on the long finger while we…

Cathy
May 30, 2023

Marketing

Retail Funding – it’s Back!

Exciting news for any retailer with 10 or more employees who either hasn’t received this funding before or received it only once. The deadline is 3rd May 2023 and you can apply for up to 25k in funds (funded at…

Cathy
April 13, 2023

Marketing

SEO & Social Media Executive

We Want You! We want an experienced, enthusiastic, capable person to research, plan and implement technical Search Engine Optimisation activity for clients. plan and run tactical digital marketing activity for clients, including content marketing and social media marketing Applicants should…

Cathy
January 10, 2023

Digital Marketing Strategy, Web Development, Website Design, Website Maintenance

How to Stop Related Videos in YouTube and Enable Auto Mute

Embedding videos from YouTube into a website is a popular way to highlight key products and services or showcase your best projects. Adding videos to your blog or news posts is also a fantastic idea to keep the audience engaged…

Cathy
October 13, 2022

Marketing

The Cobbler Got Inspiration

New Site, No Sh*te Web Development When you’re in the business of designing and building websites, you often hear new clients say that they’re embarrassed by their current site, and in recent years it’s made me cringe – our own…

Cathy
September 19, 2022

Content Writing

Effective SEO Titles – Increase Click by 36%, Drive CTR

First up – if this page title makes little sense to you – lets explain it. SEO is Search Engine Optimisation – the process used to help websites to be found easily in google for appropriate searches. CTR is…

Cathy
June 13, 2022

Content Writing, Marketing, Paid Ads, Strategy, Web Development, Website Design, Website Maintenance

Inspiration for Ukraine – Buy Limited Edition Print

Along with Solus, we are sponsoring print and campaign costs to raise funds for the Irish Red Cross Ukraine Appeal. You can contribute to the cause, and get one of these limited edition prints here. Buy Now This limited edition…

Cathy
March 22, 2022

The Ultimate Pre-Launch Checklist for eCommerce SEO 2023

Do you run an eCommerce site? But struggling to make the most of your SEO? We have 23+ years’ experience in website design and development. Over the years, we’ve implemented numerous successful eCommerce sites and related SEO projects. We’ve also…

Cathy
March 2, 2022

Content Writing

Ecom Cart Abandonment Emails – To Send or Not To Send?

We were asked this question recently by a client. With an average 50% of cart abandonment rate in their Google Analytics data– this seemed like a high number. So we decided to do some digging. What is…

Cathy
December 10, 2021

Content Writing

5 Ways to Drastically Improve Your E-commerce SEO

E-commerce is big business. And while there are different ways to win this game – SEO is without doubt one of the best ways to improve your performance – that means more (highly relevant) traffic and higher revenue. Before we…

Cathy
November 12, 2021

Content Writing

Basic Google Ads KPI’s Every Company Should Understand

Positioning on the first search results of any browser is not as simple as just having an active website or updated social media. Depending on the keyword, it’s an activity that requires strategic content creation & updating, a technically…

Cathy
October 29, 2021

Content Writing

The Best Free Image Banks for Your Marketing

Visual elements are important in any content, social media or display marketing strategy, (among many others!). However, it is not always easy to get cheap or free quality images. But, not to worry. In this “Free tools series” post, you…

Cathy
October 22, 2021

Web Development, Website Design, Website Maintenance

10 Fixes for Caching Problems. And Why Caching Matters for Your WordPress Website

When you think about caching, what comes to mind? If your answer is “nothing” then this post is for you. If it seems like a scary, complex tech issue, then this post is for you too. Many businesses often overlook…

Cathy
October 15, 2021

Content Writing

Case Study: Digital Transformation – Success through eCommerce

This client is a manufacturer of fresh food products and has a retail chain with 9 locations in Ireland. Inspiration was engaged by the client in mid-2018, with a view to partnering the business on their digital transformation journey over…

Cathy
October 13, 2021

Paid Ads, Strategy

Discover your Competitor’s LinkedIn Ads

In our Last Free Tools Series post, we uncovered how to spy on your competitor’s Facebook and Instagram Ads. Today you will learn how to do the same for LinkedIn ads. Why Use LinkedIn Ads? LinkedIn is a…

Cathy
October 8, 2021

Web Development, Website Maintenance

Where’s my mail?

Email is arguably the most common electronic communication medium in use today. But sometimes, if you are trying to send emails from your WordPress site, things can be problematic – especially where it’s an eCommerce site and you want…

Cathy
October 1, 2021

Free Tools

Discover your Competitor’s Facebook & Instagram Ads

Our first ever Free Tools Series starts today. First up is the Facebook Ad Library Tool. Let’s go. “Good artists copy. Great artists steal” Pablo Picasso. While we are not advocating to ‘copy or steal’ anything, you…

Cathy
September 24, 2021

Content Writing, SEO

Back to the Future? A Simple Change in Publication Date

Sometimes a simple tweak can make all the difference. In a recent SEO case-study, we showed how small edits to content can make a big impact in terms of overall organic performance. In this post, we are going to…

Cathy
September 16, 2021

Web Development, Website Design

Speed is of the Essence

Have a problem? If you suspect your site is slower than it should be, check out the tools at the end of this article to help ID whether this is the case or not. But bear in mind most tools…

Cathy
September 10, 2021

Case-Study: Google Win – Going Back to Basics

The process of getting your products or services found in Google is called Search Engine Optimisation (SEO). And there’s many factors that influence where you appear in Google search results – it’s not a transparent or simple process. There’s stuff…

Cathy
August 13, 2021

Email Marketing, Strategy

Mental Health, Covid-19 & Your Workplace

The Challenges We Face In recent years, mental health has become a major workplace focus. Andwith the increased levels of isolation, anxiety & loneliness caused by Covid-19, managing and supporting mental health at work has never been more critical. A…

Cathy
March 8, 2021

Marketing

Brexit Challenges for Online Traders

As we adjust to the new reality of Brexit, we are beginning to see the impact it has on our everyday lives; this is particularly true when it comes to shopping online. And for online traders, it hasn’t been a…

Cathy
March 4, 2021

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Cathy

GDPR, Data, and Consent

Blowing the lid off the Google Ranking Leak

Content Marketing – Are We Boring Ye?

Your Website – Build Visibility with Backlinks

GA4 – An Eventful Development!

Inspiration for Peace

PPC Specialist

GA4 Stats – what the f#@%?

The Digital Marketing Act and How You Can Benefit From It

Colour Psychology in Marketing

Creating Connections Through Visual Storytelling

How Do Ye…. Stay on top of WordPress Updates? WP 6.3 hits the shelves.

Mobile-Friendly Web Design

God, sorry Google, introduces Analytics 4

Retail Funding – it’s Back!

SEO & Social Media Executive

How to Stop Related Videos in YouTube and Enable Auto Mute

The Cobbler Got Inspiration

Effective SEO Titles – Increase Click by 36%, Drive CTR

Inspiration for Ukraine – Buy Limited Edition Print

The Ultimate Pre-Launch Checklist for eCommerce SEO 2023

Ecom Cart Abandonment Emails – To Send or Not To Send?

5 Ways to Drastically Improve Your E-commerce SEO

Basic Google Ads KPI’s Every Company Should Understand

The Best Free Image Banks for Your Marketing

10 Fixes for Caching Problems. And Why Caching Matters for Your WordPress Website

Case Study: Digital Transformation – Success through eCommerce

Discover your Competitor’s LinkedIn Ads

Where’s my mail?

Discover your Competitor’s Facebook & Instagram Ads

Back to the Future? A Simple Change in Publication Date

Speed is of the Essence

Case-Study: Google Win – Going Back to Basics

Mental Health, Covid-19 & Your Workplace

Brexit Challenges for Online Traders