Book the Cookie Monster!
Book the Cookie Monster at inspiration
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Why Do I Need This?
As of May 4th 2020, the European Data Protection Board (EDPB) adopted guidelines for GDPR compliance that clarify what constitutes valid consent for consumers personal data processing in the EU. These guidelines confirm that the use of generic “cookie walls” as a way of obtaining consent is in fact non-compliant.
What this means is that the generic cookie consent popups that feature only an ‘OK’ button, without details of cookie types, purposes, durations and which third party personal data is being shared, have effectively been made illegal in the EU. This information about cookies and the ability to manage them must be available to the consumer. You should be aware of course that by implementing the required approach, your stat’s on site visitors etc may be radically different in comparison to previous years (lower) however this may not be a true reflection of activity on your site – it’s just a reflection of the fact that you are now restricted in monitoring that activity
What if I only deal B2B
GDPR legislation primarily deals with consumer interactions but the issue many businesses have is that they may be working on a B2B basis but clients may be using personal data and equipment e.g. gmail addresses, personal laptops or consider themselves consumers at the point of interaction with your business. For this reason it’s probably a good idea to implement simple changes that help you comply, even if you sell B2B. However of course we are not offering legal advice so please liaise with your professional legal adviser in this regard.