Free Marketing Tools

Keeping on top of your digital channels is a full-time job. It can be hard to know where to start and what to use to guide you in the process - these tools can provide some assistance.

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Google Trends

Google Trends allows you to easily analyze the popularity of keywords based on search queries in Google Search across various regions and languages.

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Google Search Console
Google Search Console is a free tool by Google that helps you to monitor, maintain and troubleshoot your site’s presence in Google search results.
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Google Analytics
Google Analytics is a tool that is used to track website performance and collect visitor insights.
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Quora
Quora is a social question and answer website. It is a useful resource to research what topics people are asking about. This can be a good starting point for generating content ideas
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Google Keyword Planner
Google Keyword Planner is a useful tool to assist in keyword research from identifying relevant keywords, estimating cost to advertise against the keywords and planning activities.
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Screaming Frog SEO Spider
The SEO Spider tool offers a free version of their website crawler which assists you by extracting data from your website and auditing it for SEO issues. Allowing you to make informed decisions on what to improve in terms of SEO.
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Moz Link Explorer
Moz Link Explorer is a powerful tool to get backlink metrics as well as page authority and domain authority for any website. This tool breaks down link metrics and site strength in a clear and easy to understand format.
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Answer The Public
Answer the Public is a useful source when it comes to developing content ideas. It allows you to search specific topics by language and region and generates insights based on what the general public is searching for or curious to know more about.
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Also Asked
Also Asked is a free tool which allows you to better understand user intent. By searching a topic in a specific language and region you get an organised break down of what questions users are asking.
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GTMetrix
GTMetrix is a tool that analyses the speed and technical performance of WordPress websites.
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Pingdom
Pingdom is a tool that monitors website performance and availability. It will alert you when your website is down.
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Web Page Test
Web Page Test offers advanced testing of webpages across a variety of areas. This is a useful tool to identify potential security vulnerabilities.
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Network Tools
Free technical resource of the most used network tools on the web
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DNS Checker
This tool allows you to instantly check server propagation.
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WP Spec
WP SEC is an online tool which scans WordPress websites for vulnerabilities
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Broken Link Check
Broken Link Check scans your website and provides a report identifying any broken links for your attention
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Mobile Friendly Test
This is a fast and easy way to check if a website is responsive to mobile
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Loom
Loom is a screen recording video creator which allows you to make quick and easy video resources that are easily shared.
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Canva
Canva is a free graphic design platform. This is a great resource for developing creatives for both print and digital
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Pexels
This image bank has very good quality images and videos. The search engine allows you to select collections and trending topics. Additionally, you can filter your search by orientation (horizontal, vertical or square), size, and colour. To download you just have to click on the image or video.
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Pixabay
Pixabay is very similar to Pexels but this one offers a more extensive catalogue. In addition to images and videos, there are vectors, illustrations, music and sound effects The search engine offers filters by type of content; there is an search option to choose between photos, vectors, illustrations or videos.
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Unsplashed
Unsplash has very (very) high quality images, which can be filtered by orientation (landscape, portrait, square). You can also search images by author; So if you have previously used images by a specific author, you can later search for this same author and thus find images of a specific style or the same photographic line. The search engine allows you to select trending searches, trending topics and trending collections. The bad side to Unsplash is because it is so good – it is very well known and you may find the images you select on more than one website.
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Wunderstock
At Wunderstock you will find high quality images, but much less variety than the image banks above. When you enter a word in the search engine, it will give you the possibility to filter by license. You have to select “Public Domain”. The platform also allows you to select the source (Wunderstock or Flickr) and the orientation (landscape, portrait, square).
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