Novum is a leading manufacturer of refrigeration technology for the supermarket and frozen food sectors. Founded over 60 years ago, the company sells product across the globe and clients include multi-national retailers like Carrefour and European frozen food specialists like Iceland.
Most recently the company launched its game-changing energy efficient chest freezers Novum Leap™ offering radical energy savings for customers.

Key Considerations

Inspiration has worked with the business for over 6 years, initially devising a Digital Marketing Strategy to support its global growth and more recently building its new European HQ site and then regional sites for France, Italy, Spain, Poland, the UK, the US and Canada.

Each site was optimised and geo-targeted for the appropriate region. We have also implemented targeted LinkedIn advertising for relevant internal and external events