Client Portfolio
The Culinary Food Group is comprised of four divisions, all of which manufacture food products for the hospitality and retail markets across the globe. The business is part of the Queally Group, which was founded in 1974. Central to the business is its innovation centre in Naas Ireland
Over many decades they have become experts in manufacturing natural stocks, sauces, pasta and culinary ingredients. The four divisions are Simply Soups, Simply Pasta, Simple Meat and Simply Sauces.
Key Considerations
It is well established that people eat with their eyes! So, at the outset the key influencing factor for this website was its visual appeal. It also needed to bring together for the first time the four specialist divisions under one website and one new brand.
The aesthetic appeal was achieved through the use of a food stylist, specialist photography, new branding and a website design that created a canvas to facilitate the colourful assets supplied.
