Despite heavily investing in an existing site, there continued to be a number of technical challenges and the business owner took the brave decision to start afresh. Inspiration designed and built a new site, on WordPress and with WooCommerce. One of the technical issues related to plug-ins – there were too many and they had not been kept up-to-date effectively.
A number of these were not necessary, others were replaced with bespoke programming. Effective search options were essential from a user perspective the new build included brand and product searches, and an A-Z search by ailment. The site became essential to the business through Covid and the decision to build a new platform proved to the right one.