The challenge was to transform the very outdated website, with a fresh and contemporary approach. The project was implemented in the early days of the COVID-19 pandemic, so it was essential that the site could site serve as an effective communications tool – addressing the challenge of cancelled events and short-notice closures. Also with an uncertain economic environment, budget had to be manged carefully.
Now the revamped site is the go-to platform for the business to announce upcoming events and to publicise the busy schedule of sporting fixtures shown at the pub.
One challenging aspect of this digital transformation involved navigating the issue posed by other local pubs with similar names. Through a strategic SEO approach, the new website positioned Slattery’s D4 pub distinctly, by optimising it for location, setting it apart from competitors with similar names.