Client Portfolio
Limelight, a prominent PR agency, has a strategic alliance with Inspiration, and we collaborate on numerous clients. One noteworthy introduction has been Slattery’s, a bustling pub located in the heart of Dublin 4.
With a family history of 85 years in the pub game, this rugby loving venue is always lively on matchday, while offering a quieter and more atmospheric Irish pub experience during the week
Key Considerations
The challenge was to transform the very outdated website, with a fresh and contemporary approach. The project was implemented in the early days of the COVID-19 pandemic, so it was essential that the site could site serve as an effective communications tool – addressing the challenge of cancelled events and short-notice closures. Also with an uncertain economic environment, budget had to be manged carefully.
Now the revamped site is the go-to platform for the business to announce upcoming events and to publicise the busy schedule of sporting fixtures shown at the pub.
One challenging aspect of this digital transformation involved navigating the issue posed by other local pubs with similar names. Through a strategic SEO approach, the new website positioned Slattery’s D4 pub distinctly, by optimising it for location, setting it apart from competitors with similar names.
