{"id":704,"date":"2022-06-13T10:31:07","date_gmt":"2022-06-13T10:31:07","guid":{"rendered":"https:\/\/inspiration.ie\/?p=704"},"modified":"2022-10-27T11:49:41","modified_gmt":"2022-10-27T11:49:41","slug":"effective-seo-titles-increase-click-by-36-drive-ctr","status":"publish","type":"post","link":"https:\/\/inspiration.ie\/effective-seo-titles-increase-click-by-36-drive-ctr\/","title":{"rendered":"Effective SEO Titles – Increase Click by 36%, Drive CTR"},"content":{"rendered":"

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First up – if this page title makes little sense to you – lets explain it. SEO is Search Engine Optimisation – the process used to help websites to be found easily in google for appropriate searches. CTR is Click Through Rate; how many people who see the search result in google; actually click through to the website. Obviously the higher this is, the better.<\/p>\n

There is a perception that the process of SEO is a simple one – but it’s actually very complex and it’s certainly is a lot more than technical fixes and backlinks (links from other sites to your site). One of the important elements relates to good copywriting; you want copy that encourages Google to prioritise your content in the results – and that encourages your target market to click through to your product or service.<\/p>\n

A core element of that copy from Google’s perspective is the title – and it’s not just about stuffing a keyword in for Google. You need to think about it from the user’s perspective (your target audience) – what would make them click?<\/p>\n

This is particularly relevant if the results of a search all look the same – what can you do to grab the attention of the searcher? Btw the search engine results page is called SERP for SEO.<\/p>\n

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Ranking on Page 1? But Not Standing Out?<\/h2>\n

This was the case for one of our clients recently. They were on page 1 for a high intent keyword (the type of keyword that would likely bring leads and business)<\/em>.  But it was hovering around position 7 or 8. All the other results on the SERP looked much the same too. All were using standard industry text, with the main keyword stuffed in there.<\/p>\n

The search results were a sea of sameness.<\/b><\/p><\/blockquote>\n

If you are in position 1 that’s probably ok – you’ll get click throughs but if not, how do you distinguish yourself from the other results? This is crucial because if you are not in position 1 – the CTRs get lower the further down the results you are – as you can see on this table which shows CTR’s by Ranking position here.<\/a><\/p>\n

So we decided to experiment by altering the title in the search results<\/strong>. Something to make it stand out and pop – with the aim of increasing clicks and the CTR. Besides the benefit of leads, if the CTR is good enough over time – Google will likely bump the page up the rankings, increasing your visibility in Google. And earning You more clicks.<\/strong><\/p>\n

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So what happened?<\/h2>\n

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As you can see traffic went up a massive 36%! And the CTR went up by 17% too.<\/p>\n

What’s more, the target keyword we originally focused on –  is now at position 1<\/strong>!<\/p>\n

A better title leads to more clicks – which then leads to a jump in the rankings.<\/p><\/blockquote>\n

We didn’t change anything in the content. We didn’t do anything technical. We didn’t earn any extra links.<\/p>\n

We simply wrotye a better page title to make it stand out more for the reader. Copywriting 101.<\/p>\n

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The Moral of the Story?<\/h2>\n

If your are on Page 1 in Google and not in positon 1 – have a look at the page title. And when you see yuor page in the results of a google search – does the title grab the attention? Does it stand out from the other results generated?<\/p>\n

If not, get creative and consider a title edit<\/strong>.<\/p>\n

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