{"id":6187,"date":"2023-08-10T11:38:23","date_gmt":"2023-08-10T11:38:23","guid":{"rendered":"https:\/\/inspiration.ie\/?p=6187"},"modified":"2023-11-09T16:26:33","modified_gmt":"2023-11-09T16:26:33","slug":"6187-2","status":"publish","type":"post","link":"https:\/\/inspiration.ie\/6187-2\/","title":{"rendered":"Mobile-Friendly Web Design"},"content":{"rendered":"<p><strong>Mobile Friendly Website Design \u2013 the Low Down.<\/strong><\/p>\n<p>It\u2019s mad to think that there are <a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-have-smartphones\">5.2 billion smartphone users in the world<\/a>, and that there are probably more phones than people! So, it\u2019s essential now to develop websites that work effectively in mobile devices.<\/p>\n<p>So, should it always be \u201cmobile-first\u201d?<\/p>\n<p>As <a href=\"https:\/\/inspiration.ie\/web-development\/web-development\/\">Inspiration works with a lot of B2B businesses<\/a>, we do come across clients occasionally who consider mobile phone visits to their websites to be in the minority. And in certain sectors this is possible; take professional services businesses, for example, where prospective clients are likely to be in front of a PC for much of the day. However, <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/b2b-mobile-usage-statistics\/\">Google\u2019s stats show an increase in mobile use for B2B websites<\/a>, and that is something that they predict will continue to grow as the younger generations enter the workspace.<\/p>\n<p>But it can vary considerably.<\/p>\n<p>Here\u2019s the stats from a local Irish SME that runs a consumer eCommerce website \u2013 you can see that about 88% of visitors are coming from mobile devices.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6188\" src=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Picture1.png\" alt=\"A graph showing a high percentage og mobile visitors to a website\" width=\"348\" height=\"346\" srcset=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Picture1.png 348w, https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Picture1-300x298.png 300w, https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Picture1-150x150.png 150w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>On the other hand, here\u2019s stats on a sample month of visitors to the website of an Irish B2B client operating in a highly niche manufacturing sector, albeit with a radically higher turnover than the client above. Big diff in terms of the number of visitors but also the profile of devices used by site visitors \u2013 with 80% using desktops.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6189\" src=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Picture2.png\" alt=\"List of devices used to access a website. \" width=\"717\" height=\"106\" srcset=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Picture2.png 602w, https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Picture2-300x44.png 300w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><\/p>\n<p>So, it shouldn\u2019t always be mobile first but here&#8217;s a few thoughts;<\/p>\n<ul>\n<li>The stats are all there in Google for ye, so if you are starting on the process of designing a new site, check out what devices are being used to by your own site visitors. This will help you ID which version of the site you should spend the most time on in the design process. To access device-specific data, open Google Analytics and navigate to the &#8220;Report&#8221; tab, select &#8220;Overview&#8221;, and explore data on desktop, mobile, and tablet users. Analysing this information helps prioritise testing efforts, understand user preferences, and optimise the user experience accordingly.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>As mobile use continues to grow, you\u2019ll need to make sure your site design does work across all the main device types. But focus on current devices; there are so many old versions of different devices out there; there\u2019s bound to be some issues, for some users; don\u2019t sweat the small stuff!<\/li>\n<li>Also, remember that a good user experience in navigating your site is a factor taken into consideration by Google in terms of being found in the search results. Many people don\u2019t realise that mobile rankings are actually different than PC rankings \u2013 ideally, you\u2019ll want to be performing well for both. See <a href=\"https:\/\/inspiration.ie\/6187-2\/#:~:text=Googly%20Science%20Bit-,Core%20Web%20Vitals,-Core%20Web%20Vitals\">Core Web Vitals<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Effective Web Design Considerations <\/strong><\/h2>\n<p>So, what\u2019s the difference between the design approaches for each device type?<\/p>\n<p>&nbsp;<\/p>\n<h3>Mobile Design:<\/h3>\n<p>First up you can tap your smartphone screen, so a mobile version of a news website, for example, will display a simplified homepage with easily tappable headlines and images. Scrolling is smooth, and navigation is accessible through a sticky top bar (always visible even as you scroll down the content \u2013 see <a href=\"http:\/\/www.healthmatters.ie\">www.healthmatters.ie<\/a> as an example of this, on a mobile). The site\u2019s content is organised in a vertical flow, allowing users to consume information effortlessly.<\/p>\n<p>&nbsp;<\/p>\n<h3>PC Design:<\/h3>\n<p>This is great if you want to showcase visuals as the desktop can easily display large, high-resolution images and immersive parallax effects. The navigation menu is visible across the top, offering a comprehensive view of services and projects. A site can use hover effects for PC design, because the mouse is being used to navigate the site. Check out how the Project images make a big impact on PC for this client site for example <a href=\"http:\/\/www.mmp.ie\">www.mmp.ie<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Responsive Design:<\/h3>\n<p>Inspiration designs websites in a responsive manner because this allows the site to automatically re-configure depending on the device. On mobile, products are presented in a single column with vertical swipe navigation, while on desktop, products are displayed in a grid layout with hover effects for additional impact or information. See <a href=\"http:\/\/www.atcelec.co.uk\">www.atcelec.co.uk<\/a> across the different devices and you\u2019ll see how it is quite different for each one \u2013 but there was one design process.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Here&#8217;s the Googley Science Bit<\/strong><\/p>\n<h2><strong>Core Web Vitals\u00a0<\/strong><\/h2>\n<p>Core Web Vitals are metrics used by Google to assess the User Experience. The three main vitals are<\/p>\n<ul>\n<li>The time it takes for the main content to load (largest contentful paint \u2013 LPT \u2013 I know; don\u2019t blame us for the terminology!)<\/li>\n<li>The time it takes to respond to a user interaction e.g. generate a page they have clicked on (first input delay \u2013 FID)<\/li>\n<li>The visual stability of the site when loading (cumulative layout shift \u2013 CLS)<\/li>\n<\/ul>\n<p>Google uses these measurements as part of their assessment of how to rank your site. A good web agency (and ye might try Inspiration \u2013 just sayin\u2019) will not only make sure the design accommodates a good user experience, but they will make sure the technical implementation of that design takes these considerations into account. And performance can vary according to the device used so this testing needs to be across devices.<\/p>\n<h2><strong>Hamburger Menus \u2013 but not as you knew them! <\/strong><\/h2>\n<p>Have you noticed the way many websites on mobile phones now use three bars \u2013 a hamburger \u2013 as a Menu bar? What do you think of them \u2013 not so delic. as the food right ???? ? They have also crept into the design of some sites on PCs, where a \u201cmobile-first\u201d design approach has been taken. There\u2019s some pro\u2019s and cons.<\/p>\n<ul>\n<li>Hamburger Menus: these iconic three-line menus reveal navigation links when clicked. While they save screen space, they may hide essential options, leading to lower discoverability and engagement. But they can keep the visual impact of the site \u201cclean\u201d at first impact, allowing for good branding or strong visuals \u2013 here\u2019s a sample<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6196\" src=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/atc2.png\" alt=\"ATC UK Mobile site with Hamburger Menu\" width=\"522\" height=\"1052\" srcset=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/atc2.png 522w, https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/atc2-149x300.png 149w, https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/atc2-508x1024.png 508w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Topline Navigation: Traditional menus that display links directly on the page. They offer a comprehensive view of website content but may clutter the layout. Some of our clients like to use a combination; a fixed menu and a hamburger.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6199\" src=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-10-124831.png\" alt=\"Meritec website showing topline navigation as well as hamburger menus\" width=\"1105\" height=\"560\" srcset=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-10-124831.png 1105w, https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-10-124831-300x152.png 300w, https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-10-124831-1024x519.png 1024w, https:\/\/inspiration.ie\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-10-124831-768x389.png 768w\" sizes=\"(max-width: 1105px) 100vw, 1105px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>There\u2019s no definitive answer to the hamburger choice; it\u2019ll depend on what you think will work best for your audience and your site objectives.<\/p>\n<p>There are some definite \u201cbest practice\u201d considerations though for mobile design and here\u2019s where we\u2019ve rounded up the 8 that we think are most important.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>8 Top Tips for Mobile-First Design <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"text-align: left;\">Develop a Responsive Layout: Adopt a responsive design that scales and adapts to different screen sizes, ensuring a consistent user experience across devices.<\/li>\n<li style=\"text-align: left;\">Optimise Website Speed: Improve loading times to make a positive first impression on users. Use tools like <a href=\"https:\/\/tools.pingdom.com\/\">https:\/\/tools.pingdom.com\/<\/a> to analyse loading times for both desktop and mobile versions.<\/li>\n<li style=\"text-align: left;\">Compress Images: Reduce image file sizes by compressing them to enhance website speed. Consider using formats like JPEG 2000, JPEG XR, AVIF, and WebP for smaller file sizes.<\/li>\n<li style=\"text-align: left;\">Avoid Pop-Ups: Skip pop-ups on mobile versions as they can be difficult to view and close on smaller screens.<\/li>\n<li style=\"text-align: left;\">Optimise Button Size and Placement: Ensure buttons are large enough for easy tapping with thumbs and place them toward the bottom of the page for convenient navigation.<\/li>\n<li style=\"text-align: left;\">Choose a Large and Readable Font: Opt for a font size that is legible on mobile screens, testing it on different devices to ensure readability.<\/li>\n<li style=\"text-align: left;\">Declutter Web Design: Keep the design simple, organized, and clutter-free by removing outdated content and using white space effectively.<\/li>\n<li style=\"text-align: left;\">Regularly Test on Mobile Devices: Continuously test your website on various mobile devices, including Android and iOS, to ensure a seamless mobile experience and to identify areas for improvement.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Is Inspiration the best option to help you sort your web design project? To borrow a phrase \u2013 probably!<\/p>\n<p>Cathy<br \/>\n<a href=\"https:\/\/inspiration.ie\/contact\">www.inspiration.ie\/contact<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile Friendly Website Design \u2013 the Low Down. It\u2019s mad to think that there are 5.2 billion smartphone users in the world, and that there are probably more phones than people! So, it\u2019s essential now to develop websites that work effectively in mobile devices. So, should it always be \u201cmobile-first\u201d? As Inspiration works with a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[1],"tags":[],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile-Friendly Web Design - Inspiration<\/title>\n<meta name=\"description\" content=\"There are 5.2 billion smartphone users in the world. 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