{"id":1228,"date":"2021-09-24T07:47:53","date_gmt":"2021-09-24T07:47:53","guid":{"rendered":"https:\/\/inspiration.ie\/?p=1228"},"modified":"2023-11-09T16:33:25","modified_gmt":"2023-11-09T16:33:25","slug":"discover-your-competitors-facebook-instagram-ads","status":"publish","type":"post","link":"https:\/\/inspiration.ie\/discover-your-competitors-facebook-instagram-ads\/","title":{"rendered":"Discover your Competitor\u2019s Facebook & Instagram Ads"},"content":{"rendered":"

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Our first ever Free Tools Series starts today. First up is the Facebook Ad Library Tool.<\/p>\n

Let\u2019s go.<\/p>\n

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\u201cGood artists copy. Great artists steal\u201d Pablo Picasso.<\/p>\n

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While we are not advocating to \u2018copy or steal\u2019 anything, you can absolutely \u2018gain valuable insights\u2019 from your competitors\u2026 with a little detective work.<\/p>\n

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And when it comes to paid social ads \u2013 2 of the heavyweights are Facebook and Instagram (Facebook owns Instagram).<\/p>\n

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Introducing the Facebook Ad Library Tool<\/h2>\n

With the free Facebook Ad Library<\/strong> tool<\/a>, we can find active and inactive ads of our competitors on Facebook and Instagram for the last 7 years.<\/p>\n

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That\u2019s a lot of potential juicy info.<\/p>\n

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There are two ways to access it: one is through the direct link to the tool and the other is through the Facebook page of the competitor we want to spy on.<\/p>\n

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Let\u2019s see how to do that:<\/p>\n

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Option 1: Facebook Ad Library Tool<\/h2>\n

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On the main page of the tool<\/a>:<\/p>\n

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  1. Select the country in which we are interested in seeing our competitor’s ads<\/li>\n
  2. Select \u201cAll Ads\u201d in the option \u201cAd Category\u201d<\/li>\n
  3. Type in the name of the competitor or a related keyword related to it. If there are results that match your search, one or more results will appear. Click on the one that corresponds to your competitor that you want to spy on.<\/li>\n<\/ol>\n

    \"\"<\/p>\n

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    Option 2: Competitor Facebook Page<\/h2>\n

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    On the \u201cHome\u201d section of our competitor\u2019s Facebook page:<\/p>\n

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    1. Scroll down until we see on the left side a section called \u201cPage Transparency\u201d<\/li>\n
    2. Click on \u201cSee All\u201d<\/li>\n
    3. On the pop-up that opens, click on \u201cGo to Ad Library\u201d<\/li>\n<\/ol>\n

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      \"\"<\/p>\n

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      Once we are on the page results, we are able to see when the ads were launched<\/u> and the platforms where they appear or appeared on such as:<\/u><\/p>\n