{"id":42,"date":"2022-07-25T10:43:19","date_gmt":"2022-07-25T10:43:19","guid":{"rendered":"https:\/\/inspiration.ie\/?page_id=42"},"modified":"2023-11-09T15:15:10","modified_gmt":"2023-11-09T15:15:10","slug":"audits","status":"publish","type":"page","link":"https:\/\/inspiration.ie\/digital-marketing\/audits\/","title":{"rendered":"Audits"},"content":{"rendered":"<style>.kb-row-layout-id42_66db50-aa > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id42_66db50-aa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id42_66db50-aa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id42_66db50-aa > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id42_66db50-aa > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id42_66db50-aa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id42_66db50-aa alignnone containterWrapper wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column42_8bf711-75 > .kt-inside-inner-col,.kadence-column42_8bf711-75 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column42_8bf711-75 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column42_8bf711-75 > .kt-inside-inner-col{flex-direction:column;}.kadence-column42_8bf711-75 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column42_8bf711-75 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column42_8bf711-75{position:relative;}@media all and (max-width: 1024px){.kadence-column42_8bf711-75 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column42_8bf711-75 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column42_8bf711-75\"><div class=\"kt-inside-inner-col\"><style>.kb-image42_340fcd-74 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image42_340fcd-74 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"483\" src=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/09\/audit1-2.png\" alt=\"\" class=\"kb-img wp-image-1536\" srcset=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/09\/audit1-2.png 768w, https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/09\/audit1-2-300x189.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column42_6e76e1-19 > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column42_6e76e1-19 > .kt-inside-inner-col,.kadence-column42_6e76e1-19 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column42_6e76e1-19 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column42_6e76e1-19 > .kt-inside-inner-col{flex-direction:column;}.kadence-column42_6e76e1-19 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column42_6e76e1-19 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column42_6e76e1-19{position:relative;}@media all and (max-width: 1024px){.kadence-column42_6e76e1-19 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column42_6e76e1-19 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column42_6e76e1-19\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Website Audit<\/h2>\n\n\n\n<p>We establish the objectives of the site and the target audience. We analyse websites in terms of; Sales and Marketing, Visibility in Google, User Experience (UX), Technical set-up (speed, structure, platform, security). A Competitor analysis is great for ideas.<\/p>\n\n\n\n<p>We make recommendations which may be implemented internally, passed on to the developer or implemented by Inspiration. Sometimes we recommend starting afresh.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id42_0ee08d-ec > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id42_0ee08d-ec > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id42_0ee08d-ec > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id42_0ee08d-ec > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id42_0ee08d-ec > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id42_0ee08d-ec > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id42_0ee08d-ec alignnone containterWrapper wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column42_5cf20e-ed > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column42_5cf20e-ed > .kt-inside-inner-col,.kadence-column42_5cf20e-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column42_5cf20e-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column42_5cf20e-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column42_5cf20e-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column42_5cf20e-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column42_5cf20e-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column42_5cf20e-ed > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column42_5cf20e-ed > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column42_5cf20e-ed\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Digital Marketing Audit<\/h2>\n\n\n\n<p>The depth of this audit depends on the level of existing activity. We can review social media profiles and postings, paid ad accounts, email marketing, search engine optimisation work, published content.&nbsp; We benchmark clients marketing against what their main competitors are doing.<\/p>\n\n\n\n<p>Recommendations involve work that can be carried out inhouse and areas where we suggest professional support would be best (ideally from Inspiration!)<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column42_8a3ab3-4a > .kt-inside-inner-col,.kadence-column42_8a3ab3-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column42_8a3ab3-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column42_8a3ab3-4a > .kt-inside-inner-col{flex-direction:column;}.kadence-column42_8a3ab3-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column42_8a3ab3-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column42_8a3ab3-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column42_8a3ab3-4a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column42_8a3ab3-4a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column42_8a3ab3-4a\"><div class=\"kt-inside-inner-col\"><style>.kb-image42_1b26ac-51 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image42_1b26ac-51 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"373\" src=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/08\/audit-2.png\" alt=\"\" class=\"kb-img wp-image-1268\" srcset=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/08\/audit-2.png 559w, https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/08\/audit-2-300x200.png 300w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Website Audit We establish the objectives of the site and the target audience. We analyse websites in terms of; Sales and Marketing, Visibility in Google, User Experience (UX), Technical set-up (speed, structure, platform, security). A Competitor analysis is great for ideas. We make recommendations which may be implemented internally, passed on to the developer or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1269,"parent":38,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audits - Inspiration<\/title>\n<meta name=\"description\" content=\"A preliminary audit will inform on current digital positioning and benchmark against competitors. 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