{"id":40,"date":"2022-07-25T10:42:36","date_gmt":"2022-07-25T10:42:36","guid":{"rendered":"https:\/\/inspiration.ie\/?page_id=40"},"modified":"2023-12-05T12:10:27","modified_gmt":"2023-12-05T12:10:27","slug":"strategy","status":"publish","type":"page","link":"https:\/\/inspiration.ie\/digital-marketing\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"<style>.kb-row-layout-id40_acb5c6-86 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id40_acb5c6-86 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id40_acb5c6-86 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id40_acb5c6-86 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id40_acb5c6-86 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id40_acb5c6-86 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id40_acb5c6-86 alignnone containterWrapper wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column40_17e83d-a9 > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column40_17e83d-a9 > .kt-inside-inner-col,.kadence-column40_17e83d-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column40_17e83d-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column40_17e83d-a9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column40_17e83d-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column40_17e83d-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column40_17e83d-a9{position:relative;}@media all and (max-width: 1024px){.kadence-column40_17e83d-a9 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column40_17e83d-a9 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column40_17e83d-a9\"><div class=\"kt-inside-inner-col\"><style>.kb-image40_149a64-12 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image40_149a64-12 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"373\" src=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/08\/marketing-strategy.png\" alt=\"\" class=\"kb-img wp-image-1266\" srcset=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/08\/marketing-strategy.png 559w, https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/08\/marketing-strategy-300x200.png 300w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column40_323681-af > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column40_323681-af > .kt-inside-inner-col,.kadence-column40_323681-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column40_323681-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column40_323681-af > .kt-inside-inner-col{flex-direction:column;}.kadence-column40_323681-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column40_323681-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column40_323681-af{position:relative;}@media all and (max-width: 1024px){.kadence-column40_323681-af > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column40_323681-af > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column40_323681-af\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Preliminary Research<\/h2>\n\n\n\n<p>We kick off strategy work by bench marking your current position \u2013 your online reach, internal capabilities and digital assets. Then we consider your target market and how\/where to reach them. And it\u2019s important to analyse what your competitors are doing online. We use specialist tools for this work. The research allows us to document a practical strategy that will deliver on your objectives with Best-in-Class approaches to enable the business to compete effectively.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id40_cb4601-f2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7){order:32;}.kb-row-layout-id40_cb4601-f2 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id40_cb4601-f2 alignnone containterWrapper wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column40_6d4f1d-8d > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column40_6d4f1d-8d > .kt-inside-inner-col,.kadence-column40_6d4f1d-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column40_6d4f1d-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column40_6d4f1d-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column40_6d4f1d-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column40_6d4f1d-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column40_6d4f1d-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column40_6d4f1d-8d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column40_6d4f1d-8d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column40_6d4f1d-8d\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Tactical Plans<\/h2>\n\n\n\n<p>You\u2019ll need a tactical plan to implement the strategy. This will include a range of selected digital activities e.g. SEO, content marketing, paid ads, social media marketing, email. Certain elements can be easily implemented inhouse, others may require us to upskill your team and often some activities are outsourced to Inspiration on an going basis.<\/p>\n\n\n\n<p>We can work flexibly with clients to optimise resources.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column40_b313a4-9c > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column40_b313a4-9c > .kt-inside-inner-col,.kadence-column40_b313a4-9c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column40_b313a4-9c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column40_b313a4-9c > .kt-inside-inner-col{flex-direction:column;}.kadence-column40_b313a4-9c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column40_b313a4-9c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column40_b313a4-9c{position:relative;}@media all and (max-width: 1024px){.kadence-column40_b313a4-9c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column40_b313a4-9c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column40_b313a4-9c\"><div class=\"kt-inside-inner-col\"><style>.kb-image40_56e2c4-60 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image40_56e2c4-60 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"348\" src=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/08\/socialmediamarketing-1.png\" alt=\"\" class=\"kb-img wp-image-1265\" srcset=\"https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/08\/socialmediamarketing-1.png 535w, https:\/\/inspiration.ie\/wp-content\/uploads\/2022\/08\/socialmediamarketing-1-300x195.png 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Preliminary Research We kick off strategy work by bench marking your current position \u2013 your online reach, internal capabilities and digital assets. Then we consider your target market and how\/where to reach them. And it\u2019s important to analyse what your competitors are doing online. We use specialist tools for this work. The research allows us [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1266,"parent":38,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy - Inspiration<\/title>\n<meta name=\"description\" content=\"Digital marketing strategy development begins with research into your current position and online reach. This influences the plan for implementation...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiration.ie\/digital-marketing\/strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy - Inspiration\" \/>\n<meta property=\"og:description\" content=\"Digital marketing strategy development begins with research into your current position and online reach. 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