seo web traffic analysis

SEO Web Traffic Analysis

Using the Web Analytics tools like Google Analytics and Webmaster Tools helps place your usual SEO tasks like link building, keyword research, copywriting and tagging within an overall perspective.

You see how your work can improve the site’s performance with visitors and the particular search engine used.

However, in order for your website to benefit from your SEO work you need to firstly make sure that you are getting the most out of its performance within the search engines by tracking the health of your site and check for necessary improvements. Essentially, you need to serve the search engine with a ‘help me to help you’ kind of relationship.

Learn More About SEO Web Site Analytics Tools…..

Google Analytics & Google Webmaster Tools

As you are able to track your audience’s activity with both Web Analytics and Webmaster tools for both Bing and Google you can view all traffic to your site, the characteristics of your audience and their behaviour on your site. For instance with Google Analytics you are given a wide scope of your site with detailed information on its visitors, the source of the traffic (is it from organic listings or paid listings, is it direct traffic or referral traffic?), and huge detail on your content and how certain goals are performing – e.g. online form submissions and emails from the ‘Contact Us’ page. Google Webmaster tools on the other hand allows ‘webmasters’ like yourself to check the visibility of your site and whether it is being indexed by the search engine and make the necessary changes to optimize site visibility. It also allows you to create the tools to track the goals mentioned above. Therefore Google Analytics is basically a one-stop shop for analyzing your site while Webmaster Tools offers you the tools to change its performance with this search engine. Got that? Good!

Daily SEO Tasks

Any outstanding errors are therefore manageable with the Webmaster Tools service. With Webmaster Tools you are given updates on the health of your site (i.e. can the search engine spiders crawl and index all web pages within your site?) and whether the sitemap is currently free of issues and fully updated on the search engine, and whether any HTML improvements are necessary to improve the website’s visibility. And let’s not overlook the access you have to the performance of individual search queries and the links to your site and within your site.

Overall, your daily SEO tasks like directory submitting, keyword analysis, tagging and copywriting are the activities that help you gain an audience. However, with Web Analytics and Webmaster Tools you can analyse your site and improve your relationship with the search engine that gives you access to this audience.

Inspiration Marketing offers a full search engine optimization service which includes keyword analysis, link building, SEO training, and SEO reporting with reports on website traffic, keyword ranking and a Google Analytics dashboard summary. For a list of SEO Packages available please visit our SEO section.

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