Online Marketing a Location

For about 5 years (yikes!) Inspiration has worked on the website www.dunlaoghaire.ie. Over this time the requirements from the client changed, the client itself changed (bear with me!) and of course the technology changed.

Last year control of the site moved from the County Council to the Board of the newly established Business Improvement District. The site was mainly focussed on events and tourism however the BID brief extended this requirement to also offer more support for local businesses. As a result, the web development project was a considerable undertaking and there were many different objectives to be addressed.

However the site now represents a significant central resource for the town and the depth of functionality needed for the latest website development iteration, was considerable. But if you are working on a location website; be it a town, a county, a city or a local community – what types of functionality can be included to promote the location effectively? Learn more about this web development project.

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