A couple of short years ago Inspiration’s website design and search engine optimisation approaches were focussed on Desktops – design and optimise for the big screen PC’s that sit on your office desk where most people browsed the internet. Made Sense then!

As internet browsing on mobile phones and IPad devices has increased exponentially over the past 2-3 years we have incorporated ‘Responsive”mobile website design as standard into our website design process. Your website will render appropriate to the device on which it is viewed. Well things are moving on again!

 

Mobile Traffic on the Rise

Even from managing our own clients Monthly Marketing we are seeing the growing traffic from mobiles devices with some of our clients now getting 50 – 60% of all their site traffic through these devices. This trend is occurring in line with the demand for faster websites, improved loading times and the need to give site visitors a “better overall browsing experience”. This has major implications for both web design and search engine optimisation. Already we know Google has incorporated speed metrics into its search algorithm.

Website Speed Testing tool results

We are now starting to see a switch in web design where web designers and developers design for mobile first and then enhance those designs for the desktop. This allows the designer working with the client to focus on the Content & Messaging which is most important to the site visitor. It’s also allows the web developer to code a fast mobile website as unnecessary code like javascripts & server connections (all that techie stuff!!) and secondary content elements are stripped back to the essentials.

Responsive Mobile Web Design

Comparing Responsive versus Mobile First approaches to Web Design
Via www.mystifiedbysocialmedia.com

The trend is being encouraged and lead by Google through its recently launched AMP Project or Accelerated Mobile Pages. Some good articles on the topics here http://searchenginewatch.com/sew/opinion/2430844/google-s-amp-project-what-will-be-the-impact-on-publishers and http://fortune.com/2015/10/08/googles-amp-project/

Essentially it’s the introduction of new ‘open ‘coding frameworks which if incorporated by a webdesigner will in theory improve the performance of that website in mobile search results. Its early days but the move to mobile devices over desktop is unstoppable. Read Google’s summary on AMP.

Well what does all this actually mean for you the business owner or marketing manager looking to redesign your website or improve your exiting website’s performance.

Via Dashthis

  1. Check your analytics to see what % of your website visitors is coming from mobile devices. Improve your mobile search engine optimisation to see an increase in traffic from mobile devices.
  2. Check your current website is mobile friendly and loads quickly . At a minimum ensure your website is designed and built responsively. If not talk to your web design agency.

Google Mobile Test

  1. If your mobile traffic is > 50% of your overall site traffic then you should consider mobile first design on your next website project. It will require more design and technical build resources but ultimately it should better future proof your web presence and improve traffic and conversions.
  2. Keep an eye on AMP by touching base with your web developer. If it takes off look at the options for retrofitting it to your current web presence through implementation of a plugin and / or other coding updates.

AMP Web Development – Accelerated Mobile Pages….

AMP web development is one of the latest technologies to have an impact on mobile first. Essentially amps load faster so the mobile user doesn’t have to wait so long for your webpage to load – and we all know speed is everything right??

Slower Load Times Means Lower Bounce Rates

If your page loads quicker it’s more likely viewers will read all your amazing content and have a much better experience on your site.

Learn more about AMP Web Development…..

To find out more about Mobile First and Accelerated Mobile Pages for your website and online marketing contact our team today [email protected] or call 01 230 3184 .

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