Is your web design mobile friendly? If you don’t know type your website URL into this page and find out https://www.google.com/webmasters/tools/mobile-friendly/. This Google resource also outlines and explains the different options open to you for mobile web design:
- Responsive Web Design
- Dynamic Serving
- Separate Mobile website
The first option ‘Responsive Web Design’ is recommended by Google. Effectively the same page and underlining HTML code are displayed to site visitors irrespective of the device being used to browse the website. The website though is designed in such a way that it renders or displays the web page differently and most appropriate to the viewing device. Have a look at www.inspiration.ie on a desktop and a mobile phone and you will see responsive design in practise.
But why is responsive web design important? This is great blog post on the topic http://blog.hubspot.com/marketing/responsive-web-design. 3 key reasons for responsive design
- It gives site visitors a better browsing experience. You are more likely convert a lead where visitors can more easily find what they need and make contact.
- Your customers are increasingly browsing the internet using mobiles, iPad and other such devices and less so laptops and desktops.
- Google is starting to use mobile friendliness as a factor in determining its search results.
If you are having your website redone it should not cost any extra for your web design to be responsive. In fact all Inspiration Marketing’s web design and web development projects now adopt this approach as standard. If you need to retro fit a responsive web design approach to your existing site then that may have a cost implication. Talk to the team at Inspiration for the available options.
Closely allied to the responsive web design issue is the need for website speed. Make sure you read our earlier post on the importance of website speed.