Overview
The ‘Step Up’ Campaign is designed to engage employees in a healthy COVID-19-friendly activity – walking:
- Team members are invited to sign up to a personal challenge – to walk 10,000 steps every day over 4 weeks.
- Competitive participants can choose to be put in a random virtual team to see which team has the most cumulative average steps per day, for the month.
- Steps will be tracked via their personal device; Fitbit, iPhone, Android etc. and synched into a free App
- The app shows how everyone is performing, with live updates on step counts.
- Inspiration will brand web pages for the business, where we will publish the teams, weekly updates with the leader board, spot prizes, ultimate winners.
- A WhatsApp group can be created, for campaign messaging (transmit only).
- Social media activity – both free and paid ads – can publicise the campaign.
- There will be a different prize each week e.g. most steps in a single day and an overall team prize, selected by management e.g. vouchers, zoom with a celeb etc.