A shared experience that brings the team together, apart


The ‘Step Up’ Campaign is designed to engage employees in a healthy COVID-19-friendly activity – walking:

  • Team members are invited to sign up to a personal challenge – to walk 10,000 steps every day over 4 weeks.
  • Competitive participants can choose to be put in a random virtual team to see which team has the most cumulative average steps per day, for the month.
  • Steps will be tracked via their personal device; Fitbit, iPhone, Android etc. and synched into a free App
  • The app shows how everyone is performing, with live updates on step counts.
  • Inspiration will brand web pages for the business, where we will publish the teams, weekly updates with the leader board, spot prizes, ultimate winners.
  • A WhatsApp group can be created, for campaign messaging (transmit only).
  • Social media activity – both free and paid ads – can publicise the campaign.
  • There will be a different prize each week e.g. most steps in a single day and an overall team prize, selected by management e.g. vouchers, zoom with a celeb etc.


Benefits to Business

  • Help participants embrace a healthy lifestyle and become fitter for work
  • Improve employee motivation, harness their competitive spirit
  • Build teamwork and cement loyalty to the company
  • Position the company in a positive light in the retail sector generally – good PR
  • Assist in the implementation of the companies Health and Wellbeing policies for employees
  • Use this as an opportunity to test channels you may not have used for the business previously e.g. WhatsApp for info transmission, paid LinkedIn for PR etc


Why Inspiration

  • Safe pair of hands for all comms – in business 21 years
  • Devised this campaign, given our knowledge of the elements e.g. App support, FAQ’s, motivations etc
  • Independent adjudication of the campaign e.g. is someone falls sick….
  • Flexible approach – use comprehensive solution or pick and choose
  • Opportunity to work with a new agency on a discrete project basis
  • Keep internal resources freed-up
  • Needs the multi-disciplinary approach we can offer– copywriting, tech support on the app, PPC Pro, graphic design, web dev

Excellent client references available on request. See www.inspiration.ie

Call now to find out more

086 8567909 or Contact Us here