Overview

The ‘Step Up’ Campaign is designed to engage employees in a healthy COVID-19-friendly activity – walking:

• Team members are invited to sign up to a personal challenge – to walk 10,000 steps every day over 4 weeks.
• Competitive participants can choose to be put in a random virtual team to see which team has the most cumulative average steps per day, for the month.
• Steps will be tracked via their personal device; Fitbit, iPhone, Android etc. and synched into a free App
• The app shows how everyone is performing, with live updates on step counts.
• Inspiration will brand web pages for the business, where we will publish the teams, weekly updates with the leader board, spot prizes, ultimate winners.
• A WhatsApp group can be created, for campaign messaging (transmit only).
• Social media activity – both free and paid ads – can publicise the campaign.
• There will be a different prize each week e.g. most steps in a single day and an overall team prize, selected by management e.g. vouchers, zoom with a celeb etc.

Benefits to Business

• Help participants embrace a healthy lifestyle and become fitter for work
• Improve employee motivation, harness their competitive spirit
• Build teamwork and cement loyalty to the company
• Position the company in a positive light in the retail sector generally – good PR
• Assist in the implementation of the companies Health and Wellbeing policies for employees
• Use this as an opportunity to test channels you may not have used for the business previously e.g. WhatsApp for info transmission, paid LinkedIn for PR etc

Why Inspiration

• Safe pair of hands for all comms – in business 21 years
• Devised this campaign, given our knowledge of the elements e.g. App support, FAQ’s, motivations etc
• Independent adjudication of the campaign e.g. is someone falls sick….
• Flexible approach – use comprehensive solution or pick and choose
• Opportunity to work with a new agency on a discrete project basis
• Keep internal resources freed-up
• Needs the multi-disciplinary approach we can offer– copywriting, tech support on the app, PPC Pro, graphic design, web dev

Excellent client references available on request. See www.inspiration.ie