In today’s blog we have a video from a live Google+ hangout featuring Patrick Naughton, the Inspiration in-house SEO and Darragh Feiritear, an SEO intern at Inspiration Marketing. Darragh discusses what he has learnt over the last few months:

Patrick: Hello, I’m Patrick from Inspiration Marketing. I have Darragh here. Darragh has been an intern here for the last couple of months. Today we’re just going to talk about how Darragh has found working with Inspiration and what he has learned throughout the last couple of months.

Just to get started Darragh, I suppose what are the main features of SEO that you have learned over the last couple of months?

Darragh: Well I think some of the main things have been the importance of having fresh content and unique content – this is when you have the new website up and running. Making sure that every web page has articles on it, has updated content so that Google can index more, and within that – you know one of the main things when you are trying to have new content is having the right keywords – so making sure that you have done your keyword research, which is one of the SEO activities that we are involved in. I do it day-in day-out and I think Patrick does as well.

Beyond that, making sure that the search engine you are using or that the people are using, whether it be Bing or Google, that your website can almost be read and viewed by Google. So that would really involve meta tagging, making sure that the descriptions on your website whether it be the title or the description – the short 160 character description on it – gives a good concise overview to the search engine of what that web page is about and again that needs to be unique. It’s really just important that you are almost working for the search engine and you’re trying to avoid the punishments that the search engine can almost put on you like duplicate content or not allowing your website to be understood fully by the search engine.

Patrick: Just touching on content there, I suppose content has become central to SEO’s workflow almost. What are the implications of having content duplicated over your website or over a series of websites that you own?

Darragh: One of the main downfalls or negative aspects of having duplicate content is really just that your ranking, your Google ranking or your ranking on whatever it is like Bing. is that if you had a website that would have been in the first page of results having duplicate content now pushes you back a few pages, it really depends. Having duplicate content on your website, so if you have a website with an About page and you use the exact same information for the Product page, or even if it’s the meta title or meta description you’re just treated as if you’re almost cheating and it would be unfair for that search engine to give a priority to your website over another website that’s meeting these rules. You’re really affected in the ranking that you have and if you’re not in the first page of results it takes a lot for a person to go past the first page to find something that they are looking for.

Patrick: Okay cheers, thanks Darragh. It’s been good talking to you today. And I hope to see you again for the next web video for Inspiration!

The Ultimate Pre-Launch Checklist for eCommerce SEO 2022
The Ultimate Pre-Launch Checklist for eCommerce SEO 2022
Read More
5 Ways to Drastically Improve Your E-commerce SEO
5 Ways to Drastically Improve Your E-commerce SEO
Read More
Back to the Future? A Simple Change in Publication Date
Back to the Future? A Simple Change in Publication Date
Read More
Case-Study: Google Win – Going Back to Basics
Case-Study: Google Win – Going Back to Basics
Read More
4 Days of Inspiration
4 Days of Inspiration
Read More
Chris Butler Digital Marketing Intern for a Day!
Chris Butler Digital Marketing Intern for a Day!
Read More
What is Structured Data and How Does it Help SEO?
What is Structured Data and How Does it Help SEO?
Read More
Cyber Attacks – Protect Your Business
Cyber Attacks – Protect Your Business
Read More
As Safe as Houses! Better Security = Better Rankings
As Safe as Houses! Better Security = Better Rankings
Read More