Search Engine Optimization Executive

To assist in the planning, execution, and optimisation of online marketing strategies. Applicants should have relevant SEO experience, digital marketing expertise, and proven content marketing skills.

Inspiration has been in business for over 23 years, and we are a small, highly skilled team with many long-standing loyal clients, which are mainly B2B manufacturers, exporters, educational organisations, and eCommerce stores.

Work is done on a remote basis and in an informal but highly productive manner. This role requires 20 hours per week. Team members are expected to attend occasional team meetings in person, at Dun Laoghaire (up to 4 a year) on designated days, at their own expense. For this reason, it is preferable that employees are based in Dublin, but this is not essential.

Key Technical skills

  • In-depth experience and expertise with the following tools: Google Analytics, Google Search Console, Google Tag Manager, Ahrefs
  • Experience with WordPress; optimising WP sites and publishing content
  • Ongoing Performance reporting – track clients’ websites performance and keyword ranking
  • Experience with Google Tag Manager for Conversion Tracking
  • The ability to research, design, and implement SEO strategies
  • Implement Onsite SEO tagging – page titles, descriptions, optimise onsite content
  • Conduct site analysis
  • Content development: develop fresh content, update content and edit supplied content
  • Link-building strategies
  • Problem-solving – respond to technical SEO queries
  • The site goes Live activities
  • Familiar with Best SEO Practices for site migration such as redirects, etc.
  • Current knowledge of the latest best practices, trends, and recommendations (Hint: GA4, Core Web Vitals, etc)
  • Client liaison and Project Management skills, client training via Zoom, Loom
  • Liaising with the management team to produce and present quotes and tenders
  • Familiarity with social media calendars

Required Experience, Qualifications, and Soft Skills:

  • 2 years min. exp. in an agency role or similar, managing all SEO aspects of client accounts.
  • Degree qualification in marketing, business, or related industry
  • Excellent time management skills, a self-starter, and focused on delivering results.
  • Proven people skills, ability to liaise directly with clients
  • Being a team player is essential; the role involves extensive internal liaison and co-operation
  • Content writing ability with excellent English essential
  • Highly responsive – effective troubleshooting on ad-hoc queries for clients
  • Identify new trends in digital marketing, evaluate new technologies and keep abreast of new digital marketing opportunities.
  • A curious mind with an emphasis on Learning. Our main objective is results for our clients. However, we understand to do SEO well and get those results; there must be space for experimentation and learning.
  • Flexibility in terms of taking on other responsibilities, filling in for other team members, etc

Nice to haves:

  • Understanding of HTML and CSS
  • Design skills – Photoshop
  • Email marketing expertise
  • Google Ads and PPC experience

To apply and find out more, email [email protected] with your CV.