Client Portfolio
Chleo is a prominent beauty product distributor, specialising in supplying high-quality cosmetics and skincare products to businesses across the UK and Ireland. With a legacy spanning several decades, Chleo has established itself as a trusted name in the beauty industry.
Chleo customers are mainly beauty salons, and Chleo supplies a curated selection of premium and value products sourced from around the world. The business also offers ongoing professional development through the Training Academy.
Key Considerations
Chleo’s website had become outdated and failed to reflect the dynamic nature of their expanding product range and client base. The new platform needed to be visually appealing and user-friendly. SEO optimisation was crucial to improve visibility and attract new clients and suppliers. A key requirement was the implementation of a secure login system, allowing customers to place orders directly through the site.
Given the complexity of Chleo’s business model, the website build was intricate. It needed to serve both the UK and Irish markets seamlessly, with the capability to displaying prices in both Euros and Pounds Sterling as required. The platform also had to support individual user accounts, with approved access to specific products for users with verified industry-related credentials.
