Strala Beauty is a family run business based in Dublin with over 30 years’ experience in the cosmetics industry. With expertise in all things make-up and skincare, the business prides itself on top-quality customer service and a hands on approach,
giving best advice customers on the most suitable products for their unique needs. The company not only stocks top global brands but also proudly promote many Irish brands - large and small - boosting the Irish cosmetics industry in the process.

Key Considerations

This site was a new initiative for the company and at the outset, Inspiration assisted in the development of the brand. We then designed and built the site in a way that was highly visual but also easy to navigate the very large range of products.

With cosmetics, variations are extensive (shades to nail polish etc) and the build had to ensure a good User Experience in terms of working through the many choices. Once live, a further development involved facilitating an integration with the existing stock control system. We manage paid ads for site, targeting both Ireland and the UK.