ICT Skillnet is funded by Skillnet Ireland and its network of companies. The organisation designs and delivers industry-led programmes to help upskill and cross-skill ICT professionals with practical skills that are in demand.
Trainees benefit from flexible course structures and most of the content is accessible and delivered remotely. Leading courses include Cybersecurity, Blockchain and Artificial Intelligence.

Key Considerations

Inspiration has been working with ICT Skillnet for over 4 years, initially devising a Digital Marketing strategy and then subsequently rolling this our through onsite optimisation, content marketing, paid ads, site audits and more. Content generally has a key-word focus based around the courses being promoted and “hot” ICT-relevant topics.

Visibility in Google, both for specific courses and for ICT Skillnet itself, has radically increased over time. Ads include both Google Ads and LinkedIn ads which directly target ICT professionals in Ireland.