Behind the scenes Google’s team works hard to enhance their products range. The changes they make are in a constant state of flux and development. But once they come out of the testing phase Google releases a press release announcing the changes. Two recent products updates of note are to a Search Box within Search Results and Google Adwords Call Outs. In this post we explore both updates and the significance they have for your business.

Search Box within Search Results

search box

Image Source Google

The image above shows how the new search box feature works. When a user types in a brand or company name the result will show a search box within the SERP. The search box is linked to the internal website search so that users will be directed to pages within the website.

What is the benefit of the search box feature?

The immediate benefit of this feature is that your customers will be able to find relevant pages on your website fast and easily. They will be directed to the pages without having to visit your home page first. This will improve user experience and enhance the customer journey on your website.

How do I get the search box within search results for my website?

In order to get the search box to appear for your website in SERPs there are a number of requirements including:

  • You need to have search functionality of your website
  • Correct Schema mark-up needs to be added to your website

For more information on implementing the Search Box within Search Results visit the Webmaster Central Blog.

Adwords Call Outs

adwords call outs

Image Source Google

Call Outs are a new feature available to Google search campaign advertisers. As the image above shows, the feature allows advertisers to highlight the USPs of their business, products or services in their ad copy.

Why should I implement Call Outs?

Calls Out is useful for a number of reasons. Benefits include:

  • Calls out are a factor in Ad Rank. Therefore, strong Call Out messaging will help to improve your Ad Rank performance
  • Highlight the benefits of your products business, products or services
  • Improve the click through rates of your ads

Visit the Google Adwords blog to find out how to implement Calls Outs for your search campaign.

Inspiration Marketing offers web development and Adwords services that can help you implement the latest Google product updates.  Contact our sales team for more details.

 

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