The Snapshot

  • Domain names are the name of your website
  • URLs (Uniform Resource Allocator) are files (typically pages) on the site
  • Domain names are an important marketing tool
  • It’s important to have Top Level Domains
  • Constructing a good domain name is vital

What is a Domain Name?

.org, .com, .net, what is in a (domain) name? Well actually quite a lot. The domain name that you use for your organisations website is one of the first things that many of your potential customers are going to view. And we all know that first impressions count!

A domain name is basically a unique address that you register to make it easy for your customers to find your website.

As you can see from the infographic below it is important to select the best domain name possible:

Picking a domain name
Source Web Hosting Geeks

As you have probably guessed the .com domain names of the world are much more difficult to obtain as many .com domains have already been registered. This is a significant issue for new companies trying to compete against established online businesses.

There are also several different types of domains, such as:

  • Top Level Domains
  • Second Level domains
  • Third Level domains
  • Country Code Top Level Domains
Picking a domain name
Source Web Hosting Geeks

A Domain Name is not the same as URL

A domain name is usually part of a larger internet address called a ‘URL’, Uniform Resource Indicator. A URL provides much more detail than a domain name such as the specific page address, folder name, machine name, and protocol language.

For example in the below URL:

http://www.theguardian.com/books

In this case theguardian.com is the domain name, and the rest of the address is what is called the ‘URL’.

How to Select the Best Domain Name

picking domain names
Source Web Hosting Geeks

Selecting the best possible domain name is important. There are some important points to considered, these include:

  • Make it easy to spell
  • Keep it short
  • Use domain name generators to search for available domains
  • Avoid numbers and hyphens
  • Consider registering your domain for the maximum number of years possible

This is an excellent guide from the Moz Blog on this topic.

How You Can Get Involved

The Internet Corporation for Assigned Names and numbers (ICANN) has produced the following guide on how you can get involved in the global domain name process.

ICANN has already been responsible for many important changes to the way in which domain names have been allocated for distribution. To date they have saved consumers and businesses over $1 Billion in domain registration fees.

Inspiration can help

With over 15 years of building and supporting our client’s online presence, Inspiration is in an excellent position to offer assistance and advice in selecting the most appropriate domain name for your business. We also offer a full web development and monthly online marketing support service.

Our marketing consultancy service has benefited clients from a wide range of sectors. If you would like to find out more about our services please contact us in Dublin today.

 

WordPress Developer Wanted
WordPress Developer Wanted
Read More
10 Fixes for Caching Problems. And Why Caching Matters for Your WordPress Website
10 Fixes for Caching Problems. And Why Caching Matters for Your WordPress Website
Read More
Speed is of the Essence
Speed is of the Essence
Read More
The New Abnormal – Hang Tough with Digital Marketing
The New Abnormal – Hang Tough with Digital Marketing
Read More
4 Days of Inspiration
4 Days of Inspiration
Read More
Gutenberg – New Kid on the WordPress Block
Gutenberg – New Kid on the WordPress Block
Read More
How Much Does a Website Cost?
How Much Does a Website Cost?
Read More
How to Stop Related Videos in YouTube and Enable Auto Mute
How to Stop Related Videos in YouTube and Enable Auto Mute
Read More
WordPress 4.8.3 Security Release
WordPress 4.8.3 Security Release
Read More