- Domain names are the name of your website
- URLs (Uniform Resource Allocator) are files (typically pages) on the site
- Domain names are an important marketing tool
- It’s important to have Top Level Domains
- Constructing a good domain name is vital
What is a Domain Name?
.org, .com, .net, what is in a (domain) name? Well actually quite a lot. The domain name that you use for your organisations website is one of the first things that many of your potential customers are going to view. And we all know that first impressions count!
A domain name is basically a unique address that you register to make it easy for your customers to find your website.
As you can see from the infographic below it is important to select the best domain name possible:
As you have probably guessed the .com domain names of the world are much more difficult to obtain as many .com domains have already been registered. This is a significant issue for new companies trying to compete against established online businesses.
There are also several different types of domains, such as:
- Top Level Domains
- Second Level domains
- Third Level domains
- Country Code Top Level Domains
A Domain Name is not the same as URL
A domain name is usually part of a larger internet address called a ‘URL’, Uniform Resource Indicator. A URL provides much more detail than a domain name such as the specific page address, folder name, machine name, and protocol language.
For example in the below URL:
In this case theguardian.com is the domain name, and the rest of the address is what is called the ‘URL’.
How to Select the Best Domain Name
Selecting the best possible domain name is important. There are some important points to considered, these include:
- Make it easy to spell
- Keep it short
- Use domain name generators to search for available domains
- Avoid numbers and hyphens
- Consider registering your domain for the maximum number of years possible
This is an excellent guide from the Moz Blog on this topic.
How You Can Get Involved
The Internet Corporation for Assigned Names and numbers (ICANN) has produced the following guide on how you can get involved in the global domain name process.
ICANN has already been responsible for many important changes to the way in which domain names have been allocated for distribution. To date they have saved consumers and businesses over $1 Billion in domain registration fees.
Inspiration can help
With over 15 years of building and supporting our client’s online presence, Inspiration is in an excellent position to offer assistance and advice in selecting the most appropriate domain name for your business. We also offer a full web development and monthly online marketing support service.
Our marketing consultancy service has benefited clients from a wide range of sectors. If you would like to find out more about our services please contact us in Dublin today.