Social media marketing has become a buzz word for many businesses. Many companies are told that they “must have a Facebook presence” if they want to get more sales and leads online. But do you need a Facebook page? The answer can be determined by a number of factors:

Do you have the resources to update and maintain a Facebook page?
There is no point in having a Facebook presence if you are not going to be posting and engaging with your followers on a regular basis.

Is Facebook relevant to my target audience?
For some B2B companies Facebook will not be relevant. If you want to connect with CEO’s of other companies there are other social media platforms that you can use. For B2B social media marketing i would recommend using platforms like Linkedin and Twitter.

Do know how to use Facebook?
This sounds like a simple question.  how you use Facebook will determine if you are left out in the social media wilderness or if you will succeed in getting a loyal following.

Do you want a Facebook page?
You know your business best! If you are being told by every marketing person that you need a Facebook page but don’t feel it’s right for your company, say no! While Facebook is an important part of many companies online marketing strategy, it might not e right for yours.

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