Lessons from DLR Summit – Digital Transformation

We’re full on digital anorak’s at Inspiration Marketing so when the DLR Summit on Digital Transformation rolled into town we couldn’t resist heading along!

12 industry experts from leading companies including IBM, Microsoft and IEDR took to the stage to discuss all things digital!

The conference covered several topics including;

  • digital marketing

  • social media

  • data analytics

  • cloud computing

Tickets for the event were like gold dust but thankfully we managed to get our hands on a couple!

Here’s some highlights from the day…..

Digital Research

Chris Horn kicked off proceedings with a presentation that gave the crowd a great overview of research being carried out in the digital sphere in Ireland. In total, there are 26 research centres throughout the country and we’re continuing to invest heavily in digital which is brilliant to see.

digital marketing research transformation

This graph, from Chris’s slides, displays the governments investment in research from 2004 – 2016.

A Digital World

digital marketing IBM

Hugh O’Byrne from the IBM gave a fascinating presentation on the Digital journey IBM is on and some of the changes the company has made to adapt to a digital world. Hugh also shared some of IBM’s research and what the company has learned along the way.


IBMs research has found that 92% of B2B buying decisions are influenced by digital so having a good strategy in place is crucial.

When I meet customers they often say that they need a digital strategy – this is what I was saying three years ago. I was wrong, I did not need a digital strategy, I needed a strategy for a digital world!” Music to our ears!


Hugh highlighted the importance of a business’s website. The message was simple “keep it current and packed full of fresh content.”

Keeping a website up to date is one of the challenges facing lots of businesses. More and more companies are reaping the benefits outsourcing this work to content marketing agencies.


It’s not easy keeping up to date with all the latest social platforms; Instagram, Snapchat, Pinterest………So, carefully select what is right for your business and be sure to respect the protocols of each platform. What works on Snapchat might not work on LinkedIn!

Download Hugh’s Slides

Measure Feckin Everything!

digital marketing analytics mfe

There’s a truck load of data out there and you need to be analysing it! If you’re not already using Google Analytics on your website have a chat with your web designer and get them to set it up.

Ciamh McCrory, social media guru, highlighted the importance of measuring your progress on social media” MFE – Measure Feckin Everything!” Examine everything you do and overtime you’ll begin to learn what works well for your business.

At Inspiration, we use a number of specific tools to track a websites performance such as Google Analytics, Moz, SEO Profiler, Dash This. Why not give us shout to learn more??? Remember MFE!!

Less than a 1/3 of SMEs Can Offer Online Sales

digital marketing analytics smes

A hot topic right now is the latest Health Index by the IE Domain Registry (IEDR). CEO David Curtin said that whilst he was encouraged to see more SMEs with websites many of them were not taking full advantage of the digital world and were missing opportunities.

The Health Index found that less than 1/3 of SEM websites offer online sales facilities and the e-commerce market is set to grow to €14 billion over the next four years. It’s disappointing to see that much of the increased spend is expected to go abroad.

If you need want to take advantage of this growth in e-commerce give us a quick call! We generally integrate WooCommerce into the WordPress website as a shopping cart which allows you to easily manage an online store.

Download David’s Slides

Digital Dún Laoghaire

The Summit was a great fun, it was brill to chat with the other attendees and hear some inspiring presentations. Thanks to Digital Dún Laoghaire for organising – we’re looking forward to the next one!

It’s been a busy 12 months for Digital Dún Laoghaire, with a number of monthly meetups being organised and Minister Mary Mitchell O’Conner launching an action plan outlining the goals of the project to develop Dún Laoghaire into a Digital Centre of Excellence and the recent launch of a co-working space Pier Connect.

Inspiration Marketing are doing our bit to help support Digital Dún Laoghaire with Carl sitting on the projects steering group and Fellyph mentoring the towns future coders at the new Coder Dojo!