Inspiration has supported Smartglass in many different ways over the years. We have provided website design and development skills on 2 major projects. Localisation of content and development of a website specifically in Arabic for Middle East markets. Planning and roll out of search engine optimisation strategy (including long tail) for key markets. The key components of the SEO engagement included
- planning and consultancy upfront on the SEO strategic approach
- keyword research , onsite tagging and Google web master tools management
- content development and syndication of content online
- set up and management of paid Google Adwords
- link building through quality Authoritative industry sites to boost referral traffic
- regular and evolving monthly reporting on all key performance metrics
- provision of email marketing design and software solutions.
- training and knowledge transfer to allow activities to be taken in house.
- hosting and domain registration geo targeting services
What we did
Smartglass International is a Global supplier of high end smart ‘privacy’ glass solutions. The company operates from hubs in Ireland and Dubai. It is a highly innovative company which designs and manufactures bespoke glass solutions. These solutions facilitate the creation of areas which can be used in a many faceted way according to the needs to users. Clients include large multinational and blue chip international clients worldwide including Cern, Etihad and Novartis.
Inspiration has worked with and supported Smartglass since 2008. We have supported 2 iterations of its web presence during this period. The website projects supported the evolving growth internationally in its business, increased global brand recognition and evolving online marketing needs. Over the period we consistently provided Monthly Marketing Support to promote the web presence in key markets predominantly UK and the Middle East. More recently Inspiration worked with another design company to develop a stylish, sleek and highly responsive website to support the complete rebranding of the business.
Inspiration supported the business on the previous website through 2010, 2011 and 2012 under our Monthly Marketing Support programme. In the words of the client.
Email Contact Conversions grew steadily in line with client expectations. Keyword rankings were consistently in the top 2 spots for primary keywords and page one for secondary keyword focus. Inspiration worked with the internal team in up skilling and knowledge transfer initiative throughout the engagement. With the result that the business took the online marketing activities in house at the beginning of 2012. Smartglass have also been a long time customer and user of our email marketing software solution.
“Through this website development project with Inspiration we have been able to reach international markets very cost effectively and to generate quality leads online. We now have a robust, well designed and appealing online platform to enable our business to grow internationally across our key overseas markets. We are now averaging 12,000+ visits to our website per month thanks to a targeted, well-designed SEO campaign”
Marketing Manager – SmartGlass International