Inspiration Blog

What is Structured Data and How Does it Help SEO?

Content Strategy Having rich content on your website is one of the key ways to make sure your site is easily found in search engines. People like to read it and Googles bots love to crawl it! When you add …

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Need for Speed? AMP Me Up Baby!

iPhones, Androids, iPads– how did we ever live without them? We give out about kids being glued to their phones but for adults too, it’s all about smartphones and mobile tech these days and if we’re honest, that’s the way …

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Cyber Attacks – Protect Your Business

Quick Survival Guide for Irish SME’s Busy? Skip to Quick Survival Guide Today millions of people will turn on their PC’s at work and the question is – will they unwittingly then contribute to the spread of this ransomware menace? …

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As Safe as Houses! Better Security = Better Rankings SEO

As Safe as Houses! Better Security = Better Rankings

HTTPS and SSL as a Ranking Signal Security is a top priority for Google and as far back as 2014 the internet giants announced  that they want to see HTTPS (and not HTTP – the “S” representing Security) being used …

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As Safe as Houses! Better Security = Better Rankings SEO

Content Marketing Agencies – What? Part II

  Content Marketing & SEO – Approach and Considerations Recently we published the first of a 3-part series of articles on what you might expect from content marketing agencies and the context of their work. Read Part 1 Read Part …

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Content Marketing Agency – What?

  Part 1 – Intro and Benchmarking Performance In this short series of articles, we’ll outline Part 1 – What Constitutes Content Marketing & Benchmarking Performance Part 2 – Content Marketing Approach & Considerations Part 3 – Content Round-up; Top …

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Brexit and Export Marketing; Implications for your Digital Strategy

Having founded Inspiration over 17 years ago now, I’ve had extensive experience developing digital marketing strategies for clients exporting globally (yes – that old; but it’s good in business, right?) Many of the companies we work with are wondering what …

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Brexit; Supports Available to Irish Exporters

We’re delighted to see Enterprise Ireland come out pretty quickly after Brexit with some excellent practical guidance on export marketing for Irish businesses. Btw from a digital marketing perspective, one of the most useful supports we’ve seen given for EI …

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Cathy’s Comment – Brexit; Opportunity?

We’re conscious that many of our clients market into the UK and this is certainly a worrying time. From an Irish perspective, it’d be easy to say that the UK vote has instigated a lose-lose-lose; bad for Ireland, bad for …

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International Search Engine Optimisation Guide

Looking to bring your product or service to a global customer base? Take the first steps by reading our International Search Engine Optimisation Guide.

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