Brexit; Supports Available to Irish Exporters

export-marketing-brexit

We’re delighted to see Enterprise Ireland come out pretty quickly after Brexit with some excellent practical guidance on export marketing for Irish businesses. Btw from a digital marketing perspective, one of the most useful supports we’ve seen given for EI client companies is a grant to support the development of Digital Marketing Strategies and to up-skill internal resources in digital marketing techniques – if this is of interest, contact us and we can talk it through 01 230 3184.

But you’ll also find this helpful; the organisation has launched its “5 Pillars of Support” document to assist Irish businesses exporting specifically into the UK. You can read the full Guide here but if you’re short on time, here’s a summary of the 5 pillars…..

Practical Guidance

EI is planning on running a campaign to develop and deliver a series of webinars, advice literature, guides etc Everything from reducing supply chain costs to legal issues will be covered. There’s a new email and helpline set up also [email protected] and 00 353 727 2727

New Markets Diversification Strategy

EI has recognised that many Irish businesses are hugely dependent on the UK marketplace therefore it makes sense to look at diversification strategies. The organisation is going to support clients in this respect by increasing the supports available to help client companies find new opportunities. Many of our clients have previously attended the International Markets week and found it very helpful; this will be run again this October so make sure not to miss that.

International Clustering

Certain sectors gain efficiencies when clustered to target international markets. EI has identified sectors such as Construction, Manufacturing, Software and Food as being ripe for growth and investment when clustered. It has defined specific geographic markets such as Northern Europe, The U.S and Asia Pacific where the opportunity may be strong and EI will facilitate clustering in the regions selected.

Immediate Support in UK

EI has a team based in the UK and they will focus on offering support on-the-ground to respond to the current situation. They hope to help companies to identify opportunities in the short term and the UK team will provide advice on specific issues such as reducing supply chain costs.

Drive Competitiveness in the UK Market

Existing exporters will be assisted in improving their competitiveness in the UK through advice, support and management development programmes.

Check out Cathy’s Comment on Brexit if you’re interested in this topic and watch out for our next article on the effect of Brexit for Digital Marketing Strategies. And if you’re wondering about your own digital marketing in this context – give us a shout!