If you are interested in search engine optimization the Google “Penguin and Panda”  updates should have appeared on your radar by now. The head of Google web spam has summarized the updates as a “algorithm change to improve the quality of search results “. Whether you or I agree with this opinion is irrelevant.  What is important is that the changes have happened and the best way to make it through the updates is to make your website excel in search.

How to excel in search engines

  • Start blogging. You need to start producing content that provides value to Google. Think about the products or services that you provide as a starting point. Any tips, information or white papers that you can provide will be good material for blogs. If you are constantly writing informative and original content for your blog, it will become a resource for people in your  business area. It will attract links and social media shares, all of which contribute to making your website excel in search.
  • Create a Google+ account. If haven’t done so already, create a Google+ account. Google+ is becoming increasingly central to Google’s search strategy. I recommend that you get a handle on the platform now while the platform is in its infancy. There are many things that you can do right now with Google+ that will help you get more traffic and conversions on your website.  For example, you can createGoogle+ authorship for your blog posts. This helps increase the click through rate on your listing in SERPs.
  • Use social media. Your engagement with social media is a ranking factor in Google’s algorithm. Not only will using social media help you excel in search but you can use social media profiles to help promote your products and services and to engage with your customers. Some of the most popular social media platforms include, FacebookTwitter,LinkedIn and Google+.

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