content

3 Reasons to Focus on Quality Content in 2014

The Snapshot

  • Google Wants You to Write Quality Content
  • Connect With Your Customers Through Content
  • Quality Content Converts site traffic into customers

Quality content should be at the core of your digital marketing strategy in 2014. Whether it is through your blog or website copy, whitepapers or press releases – the quality of your content can affect your level of digital marketing success. In this blog post we are going to discuss the reasons why.

Google Wants You to Write Quality Content

There have been a number of changes in the way Google indexes websites and content over the years. These changes were implemented to help improve the quality of search results in Google. The most important change was the introduction of the Google’s Panda update in 2011. This update clamped down on websites that contained poorly written or “thin” content and reduced the rankings of these websites accordingly.

The video below outlines content types that Google would consider as low quality or thin.

While the rankings of websites decreased for those who produced low quality or thin content, when Panda was introduced, websites that focused on quality content actually saw an improvement in rankings. If you want your website to perform well in Google you need to have quality content on your site. Google has written a blog that goes into more detail about its quality guidelines which you can read here.

Connecting With Your Customers

Online audiences have very short attention spans. Therefore you need to write content that is going to be engaging to your target audience. You can do that by:

Knowing Your Audience

Your content needs to be client centric. Find out what their interests are, what questions they need answered and what information will be most helpful to them.

Connecting With Your Audience

If you provoke an emotional response with your content you will have more of a chance of connecting with your customers.

Posting Content Regularly 

If you build a loyal customer base you can connect with them on a regular basis through your content. Regular contact will help build trust and credibility with your brand.

Quality Content Converts

At every stage of the sales cycle you need to write to the highest standards – from creating an emotional response from your sales messaging (positive hopefully!) to using enticing SEO Titles and Descriptions on your landing pages. Your business will benefit from quality content with higher click through rates and sales leads from customers who are better informed of your products and services.

So what do you think? Do you have a plan for quality content in 2014? We would be very interested to know your thoughts, start a conversation by submitting your comment below.